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Chicken StreetBurger & Fast food premium
Chicken Street

Chicken Street

Burger & Fast Food Premium
61
restaurants

Chicken Street has invented a unique concept of cheese naan bread made to order and revisited according to customers' desires. The brand is enjoying growing success, with over 60 restaurants in France, Belgium, Morocco and Algeria. Mickaël Allard explains his desire to implement Inpulse to accelerate the achievement of franchisee objectives.

"We chose Inpulse because it's the only inventory management software that provides this granularity: theoretical, actual material cost, by product, and have real-time margin tracking."

Mickaël Allard

Director of Operations, Chicken Street

As founder Sufyan Renucci explains , support for franchisees is a major success factor for the brand: "The support we offer enables franchisees from outside the restaurant business to open their first restaurant, and even to develop a network later on and become a multi-franchisee or master-franchisee".

To achieve this, Mickaël Allard, Director of Operations, chose Inpulse to meet the challenges of his supply management strategy and network profitability:

How can we structure ourselves to accelerate our franchisees' profitability?

"We've gone from 17 restaurants to 35 in year 2 and 60 today. It's an exceptional start to the year for Chicken Street, it's a peak that's just passed, we had anticipated well on the support functions at head office and we had to perfect the tools for the franchisees so that they can quickly reach their objectives.

Our role is to transmit reliable information to the entire network. We need to know how to collect data, and make it easily accessible so that it can be used by others. We benchmark the network, comparing restaurants so that a new franchisee can refer to another similar restaurant and learn from its best practices: average ticket, product mix, peak activity... With Inpulse, we accelerate this transmission of information: Inpulse helps to place the right supplier orders to avoid out-of-stocks and overstocks, and enables regular inventories and access to yield variances to improve franchisees' margins." Mickaël Allard, Director of Operations

  • Calculate reliable material costs

"Ever since I took up my position as Director of Operations at Chicken Street, I'd been looking for the tools we had at McDonalds to help restaurants manage inventory and margins. The starting point was to quickly put an end to the error-prone and time-consuming Excel-based inventory and margin calculations. But above all, it was impossible for us to extract the difference between theoretical and actual margins, and to understand the disparities by dish. We chose Inpulse because it's the only inventory management software that provides this granularity: theoretical, actual material cost, by product."  

  • Analyze performance gaps

"I also wanted to be able to refine our action plans to improve raw materials management, and to do this, we need to analyze yield gaps to understand and focus our energy in the right place. With the Inpulse loss feedback module, we can quantify and categorize losses, and implement measures based on the problems encountered in each restaurant. We can support the franchisee and share best practices from other establishments."

How can we speed up onboarding and keep up the pace of our openings?

By the end of the year, Chicken Street's ambition is to reach 80-90 restaurants, with forthcoming openings in Dakar and Dubai in particular, with a view to passing the 100 mark in 2024. Such a pace requires the ability to rapidly onboard new franchisees:

"We tried to implement a tool that was difficult to configure, but after a few months we decided to change. When choosing a tool, it's important to focus on two points: rapid configuration and ergonomics. Franchisees have to want to use it, and quickly understand its benefits. With Inpulse, set-up is fast, the interface is easy to use, and it connects quickly to our tools to create an intelligent ecosystem."

At the heart of Inpulse's onboarding strategy is the support provided by dedicated experts during the 4-week implementation phase. This phase of data collection, platform configuration and team training is crucial to the success of the project. Would you like to find out more? request an appointment today with an expert to find out what Inpulse can do for you.

"I wanted to be able to refine our action plans to improve raw materials management, and to do that, we need to analyze yield gaps to understand and focus our energy in the right place. "

Mickaël Allard

Director of Operations, Chicken Street

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