The creators of the "bao-ger" continue their meteoric rise with 30 openings scheduled by April 2023 and a target of 60 restaurants in France and Belgium by the end of 2023. Ali Chouiki, co-founder of GOMU, talks to us about the growth of GOMU and the operational challenges of such an ascension.
including 12 franchisees in one year!
franchisees by the end of 2023
franchisees by the end of 2023
"We decided to adopt Inpulse to have a single tool that centralizes supplier orders and food ratios. We're going to help our franchisees optimize their food costs and understand what's going on in inventory. "
Co-founder of GOMU
What are the challenges of bringing on board 12 new franchisees in one year?
To accompany the growth of GOMU, we have a global strategy of digitalization and transmission of information to the franchisees. We have put in place tools so that our franchisees have access to certain key data. It is in this approach that we chose Inpulse, so that the franchisees can pilot their profitability with a vision of the real material cost.
There are really all profiles among our franchisees, each one has its own method, often artisanal, our role is to standardize the processes and to allow them to quickly reach their financial objectives.
We chose to adopt Inpulse's inventory management software to streamline supplier order processing and centralize all data in a single tool. We were also convinced by the "business intelligence" aspect of the solution with sales forecasts and ratios calculated in real time. We also wanted to have quickly accessible food ratios for our franchisees. We will help them to compare themselves and to understand what happens in stock when they do not reach the food cost.
The accompaniment is key at GOMU, we are with them for 3 months in a very intense way. GOMU is brutal, when we carry out an opening we move on the spot to answer as it should be with this waiting out of standard
What is the situation despite the inflationary context?
After the opening of the first restaurant, we quickly launched the franchise. We were lucky enough to launch a concept that has found its audience, customers adhere to the quality of the products and to a strong brand. At each opening there is an impressive queue, the strategy implemented on social networks works really well: we have a huge number of followers and reposts.
Within 3 months, 35 franchisees will have joined us, we hope to reach 50 restaurants by the end of 2023 in France and 10 more in Belgium. With the growth that we have, we benefit from the economy of scale, we have managed to negotiate good rates when we should have been impacted by the price increase, we were lucky to have this growth in this context of inflation.
What is the recipe for scaling?
Product: We've taken the best of our travel experiences and merged them into our one-of-a-kind amerasian burgers.
Culture: My co-founders and I met at the Japan Expo in 2004, we created a universe inspired by the famous King of Pirates manga which is very popular with a very large community here in France and in the world.