Discover how to increase your profitability with Menu Engineering! All the tips from Inpulse to increase your margin.
Sophie Gaaloul
15
Dec 2022
Faced with rising prices, which are very high for certain ingredients such as meat, fish and especially frozen meat, it is essential to regularly monitor the cost of each dish to limit the impact on profitability. Have you noticed that some of your dishes that were profitable yesterday are less so today?
We propose you to analyze together the existing solutions to calculate your material cost and to use the Menu Engineering method to optimize your margin in spite of the inflation.
Menu Engineering is a method of studying the profitability and popularity of your restaurant's menu items. This approach consists in analyzing your material cost and your margin in order to determine the placement of the dishes in the menu and their price. Some studies show that customers are naturally attracted to certain areas, especially in the center of the menu.
As you can see, the placement of products influences the choice of consumers. This is an excellent way to increase the profits of your restaurants!
To begin, you should ask yourself the following two questions:
It will be necessary to position each plate in this table with 4 boxes:
Let's make an example together using these two dishes:
Make an inventory of your plates according to these different criteria:
Once this first step is done, you must define the positioning of each of your dishes (star, cash cow, enigma, dead weight). To do this, study :
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You will then be able to create your menu by positioning the dishes according to the different categories:
"Via Inpulse's data analysis, we can notice which product has a better food cost than the other, and via Tabesto highlight them in order to customize our menu, to have the best foodcost highlighted."
Now, thanks to Inpulse, we have several ways to act: we can rework our purchases with our suppliers, we can rework our recipes in another way, introduce new ones. We are lucky because we have more than 80 recipes. So thanks to Inpulse, we can react very quickly and get these new recipes on the menu."
Thanks to a tool like Inpulseyou can automatically calculate your material costs based on your recipes. Inpulse is a inventory management solutiondirectly connected to your restaurants' cash registers, enabling you to update your stocks in real time. As a result, you can make decisions based on the actual material cost of your dishes. In these times of unstable prices, access to reliable data in real time means you can react quickly.
Don't wait any longer request your demo to see how Inpulse can help you recover margin points!