Franchising in the restaurant industry, how to recruit and support?

Benjamin Attal

Co-Founder Franks

Mohamed Soualhi

Founder Tacos Avenue

Sophie Gaaloul

Marketing Director Inpulse

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Franchising in the restaurant industry, how to recruit and support?

How to recruit? How to distinguish yourself from other brands? What do you need to put in place to better support your franchisees in reaching their objectives? We discuss these questions with two fast food leaders who are at different stages of their franchise development.

  • The launch with Benjamin Attal, Co-founder of Franks Hot Dog: After opening 12 food kiosks in less than 2 years, the brand has just opened its first franchise, and that's just the beginning. Benjamin Attal and Jonathan Sellam have set themselves the target of recruiting 12 franchisees by 2023.
  • Development with Mohamed Soualhi, Founder of Tacos Avenue: The brand continues its development and already accompanies 19 franchisees in France, Switzerland and Morocco. Mohamed Souahli will explain the issues related to the support of franchisees to sustain the business.
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Speakers:

Benjamin Attal

Co-Founder Franks

Co-founder of Sushi Gourmet, which became Hana Group in 2015, world leader in food kiosks sushi in supermarkets. With Jonathan Sellam, Benjamin Attal launched Franks Hot Dog in 2020 to "revolutionize the hot dog".

Mohamed Soualhi

Founder Tacos Avenue

Entrepreneur at 19 and franchisor at 27, Mohamed Soualhi is one of the precursors of tacos. He quickly chose to develop his brand in franchise: 2 branches and 19 franchisees in France, Switzerland and Morocco.

Sophie Gaaloul

Marketing Director Inpulse

In charge of Inpulse's marketing and communication department, Sophie Gaaloul works daily on the challenges and opportunities of the restaurant sector.

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Inpulse.ai revolutionizes inventory management and supplier orders: assisted by AI, your stores gain up to 5 margin points on food cost. Discover Inpulse.