Structuring your franchise to provide effective support for your network
Florent Mercier
Co-founder
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Olivier Gérardin
Associate General Manager
Structuring your franchise to provide effective support for your network
What organizational structure should be put in place to support franchisees? What are the levers to help franchisees reach their target margins quickly? How to communicate network data effectively, and use it to identify malfunctions?
We discuss these questions with 2 fast-food leaders running fast-growing franchises:
- Florent Mercier, Co-founder PIZZA COSY
Pizza Cosy has already opened 71 stores, including some 60 franchisees. Co-founder Florent Mercier shares with us his challenges as a franchisor, and how his team meets them on a daily basis.
- Olivier Gerardin, Managing Partner TOASUSHI-TOHANA
With 10 ToaSushi outlets, 4 TOASUSHI franchises and 2 Pokévaïana outlets, the group is pursuing its franchise development by merging the know-how of TOASUSHI and POKEVAINIA to create TOHANA. Olivier Gerardin, the new Managing Partner, has set himself the target of doubling the number of franchisees by 2024.
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Speakers:
Florent Mercier
Co-founder
Florent Mercier learned the basics of the pizzaiolo trade at the age of 14, and today heads the pizzeria network voted Best Takeaway or Delivered Pizza Chain in 2023. The first franchise was inaugurated in 2015, and today the network has 60 franchisees.
Olivier Gérardin
Associate General Manager
With a 35-year career and 5 years as DGA at PITAYA, Olivier Geradin has joined the Toane group to structure the franchise and develop the new TOHANA concept to be unveiled in March.
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