Franchising in the restaurant industry, how to recruit and support?
Benjamin Attal
Co-Founder Franks
Mohamed Soualhi
Founder Tacos Avenue
Sophie Gaaloul
Marketing Director Inpulse
Franchising in the restaurant industry, how to recruit and support?
How to recruit? How to distinguish yourself from other brands? What do you need to put in place to better support your franchisees in reaching their objectives? We discuss these questions with two fast food leaders who are at different stages of their franchise development.
- The launch with Benjamin Attal, Co-founder of Franks Hot Dog: After having opened 12 corners in less than 2 years, the brand has just opened its first franchise and this is just the beginning. Benjamin Attal and Jonathan Sellam have set themselves the goal of recruiting 12 franchisees by 2023.
- Development with Mohamed Soualhi, Founder of Tacos Avenue: The brand continues its development and already accompanies 19 franchisees in France, Switzerland and Morocco. Mohamed Souahli will explain the issues related to the support of franchisees to sustain the business.
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Speakers:
Benjamin Attal
Co-Founder Franks
Co-founder of Sushi Gourmet, which became Hana Group in 2015, the world leader in sushi corners in supermarkets. With Jonathan Sellam, Benjamin Attal launched Franks Hot Dog in 2020 to "revolutionize the hot dog".
Mohamed Soualhi
Founder Tacos Avenue
Entrepreneur at 19 and franchisor at 27, Mohamed Soualhi is one of the precursors of tacos. He quickly chose to develop his brand in franchise: 2 branches and 19 franchisees in France, Switzerland and Morocco.
Sophie Gaaloul
Marketing Director Inpulse
In charge of Inpulse's marketing and communication department, Sophie Gaaloul works daily on the challenges and opportunities of the restaurant sector.
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