Founder Tacos Avenue
Marketing Director Inpulse
How to recruit? How to distinguish yourself from other brands? What do you need to put in place to better support your franchisees in reaching their objectives? We discuss these questions with two fast food leaders who are at different stages of their franchise development.
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Co-founder of Sushi Gourmet, which became Hana Group in 2015, the world leader in sushi corners in supermarkets. With Jonathan Sellam, Benjamin Attal launched Franks Hot Dog in 2020 to "revolutionize the hot dog".
Entrepreneur at 19 and franchisor at 27, Mohamed Soualhi is one of the precursors of tacos. He quickly chose to develop his brand in franchise: 2 branches and 19 franchisees in France, Switzerland and Morocco.
In charge of Inpulse's marketing and communication department, Sophie Gaaloul works daily on the challenges and opportunities of the restaurant sector.